A newsletter from Kelly Landrieu
Get the Signal,
Not the Noise.
The CPG world moves fast and loud. Dispatches is where I slow it down: one trend, one retail truth, one honest take at a time. Straight to your inbox.
Each issue is short, specific, and written from inside the industry.
Three things, every time:
What I’m Watching — An emerging ingredient, category, or consumer behavior on my radar before it’s everywhere. The early signal.
From the Field — Something I’m seeing on the founder and retail side. What’s working, what isn’t, and why it matters to anyone building in CPG.
Worth Your Time — One recommendation. A read, a brand, a question worth sitting with. The thing I’d text a founder I’m rooting for.
No roundups. No filler. No content for the sake of it.
I spend my days inside CPG — running an accelerator, coaching founders, watching categories form and collapse in real time. I’ve sat across from hundreds of brand builders. I’ve seen what the data says and what it doesn’t.
Dispatches is where I write it down.
Not a newsletter about being a thought leader. Just a gal paying close attention to an industry she loves, sharing what she see with people who are building inside it.
Curiosity as a business strategy.
Why “Dispatches”
Past Dispatches
First signal goes live June 2026.